With Counterfeiting on the Rise, Brand Security Plays a Vital Role to Both Large and Small Brands

According to the Counterfeiting Intelligence Bureau of the International Chamber of Commerce®, counterfeiting is one of the fastest growing economic crimes of modern time. Once a cottage industry, counterfeiting has become a sophisticated network of organized crime, accounting for 5 to 7 percent of world trade, worth an estimated $600 billion a year.

Until relatively recently, the black and grey market economies did not pose a significant threat to brand owners. The black market operates illegally outside government-sanctioned channels with the buying and selling of goods and services, while commodities in the grey market are distributed legally, but through channels that are unauthorized by the original manufacturer-commonly referred to as diversion. Customers who would frequently shop in one of these two markets now have the ability to browse the Internet for the same products, posing an even deeper threat to a brand’s reputation and integrity, impacting the world’s biggest brands and smaller brands alike.

With the growth of global brands and the Internet, brand owners face threats from counterfeiters and brand pirates who are attempting to generate large profits by illegally producing credible look-a-like products to sell at deeply discounted prices. Brand owners are being forced to take a closer look at their supply chains and police the whereabouts and authenticity of their products at all times.

In the past, such luxury and high-end goods as designer clothes and accessories, spirits and perfumes, were most likely to be counterfeited. However, times have changed with technological advancements in digital imaging, cameras, scanners, artwork software, color and inkjet printers, aiding counterfeiters and brand pirates to generate a profit from any branded item-pharmaceuticals, electronics, software, cigarettes, hardware and food items like baby formula. Even automobile and aircraft parts are being counterfeited. It has been reported that the majority of counterfeited goods are coming from China, North Korea, Taiwan, India, Russia and parts of Africa.

Pharmaceutical counterfeiting has led to extreme outcomes, including consumer fatalities, which illustrates the importance of brand security. The Food and Drug Administration saw an 800 percent increase in the number of new pharmaceutical counterfeit cases between 2000 and 2006. According to The Lancet*, the world’s leading general medical journal, counterfeit pharmaceuticals will generate $75 billion in revenues in 2011, a 92-percent increase from 2005.

Taking a Defensive Stand
Diversion, pirating and counterfeiting not only have a negative impact on the revenues and profitability of legitimate companies, but they also impact the credibility and reputation of a brand. Counter measures against these practices must be taken throughout the supply chain-from the brand owner, supplier and distributor to the wholesaler, retailer and ultimately, the consumer.

It’s crucial that brand owners stay attuned to brand security in today’s market and become familiar with the array of available anti-counterfeiting solutions. Ignoring the importance of brand security is not an option, because once the damage is done, the cost to repair it can be far in excess of what it would have cost to prevent it from happening in the first place.

To ensure their customers only receive the highest quality and safest products, brand owners have a broad range of anti-counterfeiting solutions at their disposal to protect their brand positioning and brand promise.

It’s recommended that brand owners ask themselves the following questions before implementing a brand protection strategy:

1. What level of security-low, medium or high-do we want to build into our packaging design?
2. Do we want to check for counterfeiting at the shelf or at the warehouse? Do we want our customers to be able to check for counterfeiting at the point-of-purchase by using a visible authentication feature?
3. How much do we want to invest in brand security?
4. How are we going to ensure consistency of our brand security on a global level?

Pressure-sensitive technology is versatile. It enables intricate designs and complex die-cuts, creating labels that jump from the shelf. But even more so, the array of materials, when combined with special printing techniques, can become a metaphor for the product itself.

Layered Protection
With threats to brand security rapidly growing, the need to differentiate fake products from genuine ones is increasing, as well as the need for more advanced authentication technologies that thwart counterfeiters. However, it’s important that brand owners understand that even the most sophisticated anti-counterfeiting solutions on their own cannot prevent counterfeiting 100 percent, but can signal an alert when a threat exists and thereby encourage action to be taken.

In recent years, anti-counterfeiting measures have become increasingly complex and bolstered by the installment of different layers of security. Many of today’s technologies are used in conjunction with other security features that work in concert to heighten the overall level of protection. For example, a low-level of anti-counterfeit technology that is visible to the consumer is combined with a high-level security feature containing a covert or forensic technology. The more layers of security a brand owner applies, the more difficult it becomes for their brand to fall victim to counterfeiting, pirating or diversion.

The most common anti-counterfeiting technologies employed by brand owners include:

1. Overt technology: This level of protection is visible to the naked eye, and allows the brand to be authenticated without the need of a special inspection tool. Overt technology offers only basic protection against counterfeiting, whereby:

a. Devices can include, but are not limited to:

i. Customized security papers-watermarks, paper color or visible fibers embedded in the paper.
ii. Security threads-threads are embedded in the paper and are made of a film, making a label hard to copy.
iii. Two- or three-dimensional holograms-standard holograms are used mainly for decorative purposes, but customized holograms can be powerful tools in security applications.
iv. Tamper-evident films, paper and voids-destructible/frangible films, papers and void materials show destruction upon tampering. Void labels leave a customized “VOID” alpha numeric or geometrical-shape message on the substrate when the label is removed.

2. Covert technology: The security device is not visible to the naked eye, but can be detected by a low-cost inspection tool, such as an UV light, magnifying glass or plastic film overlay. The type of tool depends on the specific protection technology used. Covert technology is an advanced level of protection with hard-to-copy security features and some level of personalization:

a. Devices can include, but are not limited to:

i. Customized security papers-UV luminescent fibers embedded in the paper, chemical protection or verification with a special reactant pen.
ii. Non-visible security threads. Customized security threads can contain ultraviolet (UV) reflection and microprints.
iii. UV prints-various colors and designs can be printed in the laminate of a facestock or liner. Standard and customized UV prints are available.
iv. Infrared (IR) taggants-can be applied randomly in the paper, a self-adhesive laminate or in a custom spectrum that works as a unique signature. IR readers can be tailored to match the custom spectrum, giving off a signal when the right taggant percentages are detected. Uniquely encoded, IR taggants are virtually impossible to duplicate.
v. Inorganic taggants-can be added to inks, coatings, varnishes, adhesives, plastics, etc. Authenticity is confirmed using a special reader that gives off signals when a particular taggant is detected.

3. Forensic technology: These security devices are not visible to the naked eye, are hidden within the product and require laboratory analysis for authentication. Forensic technology is the highest level of protection from unique and personalized security features:

a. Devices can include, but are not limited to:

i. DNA taggants-microscopic or nano materials that are uniquely encoded for a brand. Provides a forensic chain of evidence that is trusted by police and recognized by courts globally. Large botanical DNA is acquired and then segmented, shuffled and reassembled to form a unique secure signature DNA marker that becomes patented technology. DNA taggants cannot be counterfeited, digitally copied, scanned or re-engineered.

To effectively deploy one of these technologies requires close collaboration between the brand owner and technology supplier.

Brand security is an investment that directly impacts the bottom-line for a consumer packaged goods company. It does this by protecting the brand from counterfeiting and diversion. And it also protects the brand owner from potential liabilities should a counterfeit product result in a consumer injury. Due diligence to protect your brand is a vital strategy that cannot be overlooked.

Best computer science papers online

Computer science papers are part of the diverse types of assignments that students will encounter in their academic endeavor. Student undertaking engineering and computer science course will write computer science papers before they complete their course. It is important that student familiarize themselves with the right skills needed to complete such papers. The first vital skill in writing any academic paper is practice. Student should practice how to write different computer science papers. Some of the academic papers that students may encounter include computer essays, term papers, research papers, thesis and dissertation. It is vital for the student to practice the writing process depending on his academic level. Unfortunately, not all students have the ideal skills to complete an academic paper. Some students may have the right ideas regarding the completion of the paper, but they lack the skills to out the ideas into a sensible computer science paper. Such students risk failure if they persist to present poorly written papers.

Computer science papers services gives students a chance to complete their assignment in a way that guarantees excellent scores. The affordability of the computer science writings that we write makes us an ideal choice for students. We have affordable rates that suit students of varied financial statuses. The low pricing of the service is attributed to the desire of the company to serve all students. We have retained a standard fee throughout the years. We rarely hike the prices of computer science papers. The quality of the computer science papers also makes the company the ideal choice for many students. We have excellent writers who are dedicated to serving all students. The writers are well trained and certified. This means that we engage the service of professionals in the completion of the writing. We also operate 24/7 ensuring that the company does not experience any backlog in terms of completion of computer science papers.

The 24/7 operations also ensure that we are capable of handling urgent papers. Sometimes a client may place computer science papers that are very urgent. In such scenarios, we ensure that the client finds a reliable service provider who will ensure that the urgent computer science papers are completed. The company remains open throughout the year regardless of the holiday in question. The timely delivery of completed computer science papers makes the company an ideal choice for many students. We are known to deliver completed papers on time. This is attributed to many factors. We, for instance, have a dedicated team of writers who work tirelessly to ensure there is no backlog of computer science papers. We also have a first-come-first served strategy in which writers work on computer science papers that student sent first. The earlier the client sends a writing request, the sooner he shall receive a completed paper.

Originality is also emphasized with all computer science papers written from scratch. We also ensure that we scan all completed paper through a plagiarism checker to determine authenticity.

Clients who require a plagiarism report can request for one from the customer service. The
customer care service is also available 24/7 to assist all students with their enquiries. Scanning of completed papers is guaranteeing that students receive papers with 0% level of plagiarism.

We also offer editing service at a reasonably low price. Try the computer science papers services today.

Avail Digital Marketing Services To Transform Your Business

A strong marketing strategy is not a choice, but it has become a necessity for every business be it a startup, medium-sized company or large organization. Every business is struggling to keep up with promptly evolving customer behavior. A personalized marketing strategy can help a business to know what customers wish for.When implemented in a right manner, a marketing strategy can show noticeable results in the context of ROI, traffic and online visibility. However, achieving desired results is not so easy. In order to get the most out of it, the marketers should go on board on a range of digital marketing services to transform the way they promote their businesses.A successful digital marketing campaign includes professional strategies, structures, and top-notch technologies, along with professional experience. The experts utilize cutting-edge digital marketing techniques to drive bottom-line development of a business. If you run an online business and would like to grow by leaps and bounds, it is the time to hire a digital marketing expert. If you are still confused, here are some reasons why you need an effective digital marketing strategy for your business -Get a direction Many businesses don’t have a clear motto and aim. They don’t know what they want to achieve exactly. The experts set the goals keeping in your mind your expectations and utilize the best methods to achieve them for you. The marketers start the work by outlining the business goals. Planning, execution and management, etc. all the responsibilities are carried out by the professionals.Know your market share In order to satisfy demands of the customers, it is essential that you know your market share. The experts analyze customer’s behavior, buying tendencies, competitors and many more things to let you know where you exists the market. Social media marketing is one of the advanced and useful digital marketing techniques that allow a business to know the customers. The experts increase engagement with customers by making a strong and dynamic presence of clients over social media.To be in competition Online marketing is not a one time job, it is an ongoing process. If you are not utilizing avant-garde digital services, your competitors will move ahead to you. Every day, many companies are launched over the internet with a common goal to achieve success and increase profit. Without proficient marketing plans, it is not possible to survive in the competition. Having a professional digital marketing partner may enable you to lead the battle. Don’t give up if a marketing plan is not offering quick results, be patience and wait for productive results.To build loyalty online Gaining confidence of your clients is not an easy thing to do, it requires constant efforts. By utilizing right kinds of marketing services, you can build and maintain trust and loyalty among clients about your brand. The marketers know how to make the clients remember you with online reputation management and branding. Blogging, content marketing and social media activities, etc. can help you to build loyalty among target audiences.Know your customers A successful marketer always understands the mind-set, needs and expectations of the clients. If you don’t how what your clients very well, it is time to invest in an effective marketing campaign. The experts evaluate the clients, identify weakness and address them to nurture your business.Go beyond the boundariesWith traditional marketing techniques, you can grow, but can’t reach the edge. Digital marketing services allow you to go beyond all the boundaries. By investing in SEO, social media marketing and PPC, etc. you can enlarge your reach to your potential customers.Encourage customer engagement Professional digital marketers understand the worth of customer engagement for the growth and popularity of your business and they encourage it using various tactics. They segment the customers according to your interest and allow you to interact with them.In order to accomplish your goal, opt for a right digital marketing company that can carry out the jobs in an efficient manner keeping in mind your business nature, target audiences and specific objectives. Choose a reliable company that is engaged in offering top-notch digital marketing services according to the latest trends.

´╗┐