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The Number 1 Greatest Marketing Tip of All Marketing Tips!

All business owners should be continually searching for marketing tips to better their business. You might have a great system set up, and you know everything there is to know about your industry. This still doesn’t mean your business is going to be a success. It’s sad that is a reality for some business owners because they will never make it. They can get past this by either learning about how to promote or hire someone else to do it.

Out of all the strategies, tricks, and tips to make an effective marketing campaign, there is one thing that stands above the rest. The marketing tip of all marketing tips. Want to know what that is? It’s establishing your business apart from it’s competitors. It’s branding your message. It’s your unique selling proposition or USP.

Your unique selling proposition is exactly what it sounds like. It’s the very reason why people should buy from you and not someone else. What makes you special? What can you offer that every other company in your industry can’t? Why are you so different?

A lot of you are probably saying ‘oh well, we have a low price…‘ or perhaps ‘we provide the best quality…‘. Well I’ve got bad news for you. These things don’t matter to the public anymore. These exact differentiations have been used since the ’70s and buyers have already heard them a thousand times. So, you provide the lowest price…do they sell it at Wal-Mart?….Then, you don’t have a buyer anymore. We all know you can’t beat Wal-Mart’s prices.

You have to really grab the prospects attention with your USP. It has to be different…and I mean really different. The word unique is in the phrase. Be one of a kind. Things like integrity, loyalty, honesty, best service, most quality, longest time in business, and lowest price are all ineffective USPs in today’s market.

This is one of the greatest marketing tips you can hear. Sometimes finding the right USP can be very difficult though. It can take time until you find something absolutely perfect. Once you have it though, you wouldn’t believe how much more business you will get.

Ask yourself these questions to help find your USP:

  1. How is your product/service better or different then your competitors?
  2. What physical or emotional needs does your product/service supply?
  3. What is your ideal buyer (age, gender, demographic, etc) and what do they like?
  4. In what ways does your customer service excel?
  5. What is special about your staff?
  6. What do customers say about you?

These 6 questions will help you focus into the right USP. Once you have your USP created, you need to brand your company around that sentence. Not only do you need to create why you are different, you have to live it. Fulfill the promise you make with your USP and people will know why they should buy from you more then anyone else.

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Should You Work From Home to Make Money With the Internet?

With soaring gas prices, it’s no wonder that many American workers are dreaming about eliminating their commute and working from home. Recently, many companies have begun to allow their staff members to work from home for economic reasons.With recent advances in technology, the web, email, internet, modems, cheaper fax machines and voice mail, some people rarely go into the main office anymore. Working out of your home can be a mixed blessing though.There are certain benefits that any worker would love. If you are facing such a decision, take a look at a few pros and cons of working from your home. There is clearly a lot to consider before making this transition.Ask yourself these questions: Am I a workaholic and if so, would working at home worsen that problem? Would I feel isolated if I’m at home more than usual? Could I separate my business from my personal life if both were under the same roof?Be honest about your personality and think carefully about your work-life balance before you decide. Be realistic about potential feelings of isolation and true reasons for wanting to work from home. Make sure you are making this decision on a personal happy basis.Do you enjoy being your own boss? Do you work well without requiring constant feedback and direction? You also must be willing to stop work and not be chained to your desk 24/7 which would negatively impact your family life.Do you have good self-control and are goal-oriented? These two disciplines alone can help you make money as you desire with the Internet. And by working at home you have the freedom to fly with your own creatively.There’s extensive research that supports increased productivity among home-based employees. Also, that they are more dedicated, effective and positive towards their chosen employment.Working from home may be your idea of bliss, but those affected by your decision may not see it the same way. Be sure you have worked it out with your partner and/or your family, and that they are happy with your decision also.Your spending more time at home will affect their lives too. In most cases the effect will be positive, but you still may have family commitments and make sure that your plans do not conflict with other family members.More and more innovative companies have work-from-programs. All 1,100 of JetBlue’s reservations agents work from their homes and if that is your desire it certainly can be done.

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Why Branding Is Most Is Important In Building A Business

Branding is one of the most important part of starting a new business. Creating a unique branding for the business will enhance and support the marketing strategy. A company or business can create a huge difference in the minds of its prospects and audience by creating a powerful branding for it. Branding can be explained as the overall image of the brand including its logo, graphics, promotional materials and customer service. Powerful positioning will capture the interest and attention of wide audience and mass interest.

When creating a branding there are lot of factors that needs to be kept in mind like the company’s image and promise towards the customers. This stands for the company and its products with its promises which in turn build up trust and loyalty among its clients and public. The major part of a marketing strategy is creating an impact on the audience and creates a memorable existence in their mind for the company and its business.

A branding can be successful only if the branding is done with the target audience in mind as well as their culture and understanding of the concept. It should complement the marketing plans so that it will help return in more sales and profit. It should have a main purpose in promotional and marketing requirements. The branding is very important part of the business and a lot of care has to be put in during the initial period when creating the branding and later in maintaining its position and image in the market. Positioning the brand in the market is important and can be done only though effective branding.

When the audience watches your brand through the promotional materials like flyers, brochures, advertisements the branding gives them an idea, impression and image of your business or the company. The more the branding quality is the more trust and likely it is to be trusted as an established or powerful brand. When using branding in promotional mediums like social networking websites, company websites, leaflets and business collaterals the branding is communicated very evidently and thus establishes its position in the market.

The logo stands for the structure of your business and its nature. The customers should feel the branding through the service or product provided by the company which is why it is said that a good branding is not just graphics experience for the audience but actual service and product experience. A good branding can help a company in promoting its services or products only if it can compliment a good service from the company.