How to Create a Successful Marketing Video For Your Business

When it comes to creating videos for a small business, I typically find there are a couple of common thoughts going through the minds of most company owners.

1) Is video marketing really going to produce the results I want for my business?

2) How much time and money am I going to have to invest into creating a marketing video?

These are both very good questions and before getting into something like video marketing, you as a business owner should have a thorough understanding of exactly what you are going to get out of the process.

These uncertainties also boil down to a series of sub-questions. For instance:

  • How much money is this going to cost me?
  • Will I have to appear on camera?
  • How do I know I’m not getting ripped off?
  • How much time will this take and how much of my day is going to be interrupted?
  • Will anybody actually watch my marketing video?

With all of this in mind, it’s no wonder that just about anybody would have to think twice before deciding to go forth with something as uncertain as video marketing! What it also means is that you should be as informed as possible about the video production process and know what competencies to look for when hiring a video marketer.

Here are a few things to consider.

First, successful video marketing is about a lot more than just putting together a nice flashy final product. In fact, having something that looks nice and flashy shouldn’t even be one of your primary concerns. Yes, having a professional looking final product is important but there are certainly other things you should be more concerned about. After all, if you have the absolute best looking video in the world but nobody watches it past the first ten seconds, how much value is it really delivering?

An excellent marketing video follows this process:

1) The video marketer(s) learn everything they can about your company.
2) The highly engaging script for the video is written.
3) The actual marketing video is created using visuals, voice-overs, animations and/or live footage.

Here is a summary of the process.

Learning about your business
In order to be effective, the video marketer must learn as much as they can about your business. Starting with questions like, who will the video actually be selling to? Who makes up your target market? What terminology does this demographic understand? The video script must be written in a way so that it speaks directly to these prospective customers.

Next, the video marketer must learn about your business entirely. What makes you unique? What problems do your customers come to you with? How do help them?

In order for the marketing video to be effective, it must be relevant to you and your company. This valuable information can only be obtained through in-person or phone meetings. Simply filling out a questionnaire cannot provide the video marketer with enough information to do a good job.

Writing your video script
Next, before any filming, animations or other work is done – the most important part of your video has to be created.

The sales script.

And yes that’s right – not just ‘the video script’. This highly engaging script must be designed to do two things specifically.

  • Grab the viewers attention and hold it for the duration of the video.
  • Convince them to take some sort of action after watching the video.
  • One without the other simply isn’t good enough. This is where many marketing videos fall apart and where business owners start to wonder if investing their time and money into a marketing video really was a good idea, because their video is not achieving either of these.

    Make sure your video marketer knows how to do both of these things when inquiring about script writing.

    Producing your marketing video
    Finally, after a satisfactory script is agreed upon by both parties, your marketing video can start being created. The great thing about technology in today’s age is that your entire video can be created without a camera ever having to be pointed in yours, or anyone’s direction.

    In fact, your entire marketing video can be created using screen capture software such as Camtasia with the image part of the video being nothing more than a colourful PowerPoint or Keynote presentation.

    Of course, your video can also be a combination of this and live footage.

    Overall, as long as you follow these three things, your marketing video is much more likely to be successful. The most important item to remember, is that you do not want your video to be a commercial all about you and your company. Make it about your customer instead. After all, they are coming to you because they want help solving their own problems. So let them know exactly how that is going to happen.

    SEO Spiderz

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    SEO Spider

    Internet of Things Market

    IoT Market is having an inevitable impact on consumers and businesses alike consequently changing the appearance of the global economy in the upcoming future. Accordingly, 30 Billion devices are to be connected to the internet by 2020. An efficient IoT market to manage such high device volumes, diversity and geographies is the need of the time. Today, nearly 96% of global businesses consider IoT important to better monitor and control physical assets.Innovation and disruption prospects, Cross-industrial applications, growing customer expectations and enhanced efficiency are the major driving forces fuelling the global IoT market globally. However, privacy and security Issues, Inadequate financial resources, interoperability issues, Standardization issues and Government Policies are the few hindrances in the way of this flourishing technology.Report segments IoT Market by Technology, Application and Regions, providing the comprehensive analysis of ecosystem of the industry, which will be useful to make the informed strategic decision to the stakeholders in the industryAmong Technology segments, Hardware is expected to grow at the highest CAGR
    Hardware domain will be the largest technology category currently. Nearly $250 billion investment towards modules and sensors along with some spending on infrastructure and security have propelled the growth in this sector. In terms of growth, the hardware segment will be followed by services, software and connectivity, in the same order.Healthcare sector is the leading end-user industry segment during the forecast period
    Amongst the industries, Healthcare, Manufacturing, Transportation, and Utilities are the torch-bearers in spending most on IoT solutions. IoT spending among manufacturers will be intensively targeted towards solutions supporting manufacturing operations and production asset management. Freight monitoring followed by fleet management occupies nearly two-thirds share of IoT spending in Transportation.The Asia Pacific to dominate the IoT market in 2018
    The Asia Pacific, a dynamic group of rapidly developing economies is expected to grow at the highest rate for IoT market with presence of major IT industries is expected to hold the largest market share in forecast years. In 2018, Asia/Pacific Region will spend more than $300 Billion followed by North America at around $200 billion. North America. Europe and the Asia Pacific (APAC) will form three key regions contributing to the global demand of IoT market. Rapid digitization along with technological dependency and further advancements have acted as key drivers for growth of IoT market in North America.About Maximize Market Research
    Maximize market research, a global market research firm with dedicated team of specialists and data has carries out extensive research about the key technologies and key market trends. Research Report encompasses the comprehensive segmentation, providing the in-depth analysis of overall industry ecosystem with accurate regional analysis, useful for taking informed strategic decision by the key stakeholders in the industry. Importantly, the report delivers forecasts and share of the market, further giving an insight into the market dynamics, and future opportunities that might exist in the concerned market. The driving forces, as well as considerable restraints and probable market opportunities, have been explained in depth. In addition to this, competitive landscape describing about the strategic growth of the competitors have been taken into consideration for enhancing market know-how of our clients and at the same time explain the market positioning of competitors.Browse the market data Tables and Figures spread through a comprehensive research report and in-depth TOC on “IoT market by Technology (Hardware, Software, Services, Connectivity) by Application (Healthcare, Manufacturing, Smart Cities, Energy, Mobility, Retail, BFSI, Education, Agriculture and Others) by Geography (North America, Europe, Asia Pacific, Latin America, Middle East & Africa – LAMEA)”.Internet of Things Market – Global Industry Analysis and Forecast (2016-2024)Early buyers will receive 10% customization on reports.Contact:
    Ms. Dharati Raut
    Office No.- 228, 2nd Floor,
    B-Wing, Jai Ganesh Vision, Akurdi,
    Pune – 411035,
    Maharashtra, India.
    +91 20 6630 3320