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A Closer Look at The Education in India

The Indian Education System is one of the oldest systems of the world. Even before the number and alphabet systems, Gurus or sages used to impart knowledge orally to their Shishyas or students. This information was passed on from one generation to the other in many varied forms, from folk tales to various physical activities and tasks. The Indian education system was rich and highly respected in its form so much so that the students used to rank their Gurus even above their parents. Later on, manuscripts and teachings were written on palm leaves, temple walls and later, on paper. The teacher-student was considered very pious and even poor students used to offer their teacher some form of contribution, be it in the form of money, fruits or even pledges.

Today, the Indian education has taken on a completely different form. With the rise of modern, globalised India, education in India has raced forward with huge and successful leaps. For those who can afford good quality education, there are hardly any hurdles in their paths. But even for the poor and lesser fortunate strata of the society, the government has launched various policies and initiatives. In order to promote free education among poor children till the age of 14 years, the government has banned child labor and fervently launches various schemes like the Sarva Shiksha Abhiyaan (SSA) to entice more and more children to take up books. Apart from these schemes, the youth of India is waking up to its responsibilities and carrying out various individual, non-profit activities to impart knowledge to these children. And not just children, even the elderly and the women are coming forward and becoming an active part of these initiatives.

The youth of today rising India has played a major role in bringing about this change. Education initiatives like the “Each One, Teach One” program encourage young people of urban India to come forward and teach children from the deprived areas of the society. Moreover, professionals from established universities and schools are called in to support vocational training programs. To promote secondary level education and to make these children aware of its importance, the SSA has been further extended into Madhyamik Shiksha Abhiyaan. It is because of the youth of our country, equipped with global level education and the support of strong governing policies that the Indian education system has attained new heights. The country constitution states the Right to Education as a very fundamental one and makes it compulsory for every child to be educated till the senior secondary level.

The higher education of India is the third largest in the world after China and the USA and is equipped with better infrastructure and highly qualified and eminent teachers. The University Grants Commission is the highest governing body at the tertiary level and works along with government to promote and regulate various universities. In the year 2009, it was noted that India has 20 central universities, 215 state universities, 100 deemed universities, apart from many other colleges. With all these provisions, the country’s education system is sure to soar high.

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Internet of Things Market

IoT Market is having an inevitable impact on consumers and businesses alike consequently changing the appearance of the global economy in the upcoming future. Accordingly, 30 Billion devices are to be connected to the internet by 2020. An efficient IoT market to manage such high device volumes, diversity and geographies is the need of the time. Today, nearly 96% of global businesses consider IoT important to better monitor and control physical assets.Innovation and disruption prospects, Cross-industrial applications, growing customer expectations and enhanced efficiency are the major driving forces fuelling the global IoT market globally. However, privacy and security Issues, Inadequate financial resources, interoperability issues, Standardization issues and Government Policies are the few hindrances in the way of this flourishing technology.Report segments IoT Market by Technology, Application and Regions, providing the comprehensive analysis of ecosystem of the industry, which will be useful to make the informed strategic decision to the stakeholders in the industryAmong Technology segments, Hardware is expected to grow at the highest CAGR
Hardware domain will be the largest technology category currently. Nearly $250 billion investment towards modules and sensors along with some spending on infrastructure and security have propelled the growth in this sector. In terms of growth, the hardware segment will be followed by services, software and connectivity, in the same order.Healthcare sector is the leading end-user industry segment during the forecast period
Amongst the industries, Healthcare, Manufacturing, Transportation, and Utilities are the torch-bearers in spending most on IoT solutions. IoT spending among manufacturers will be intensively targeted towards solutions supporting manufacturing operations and production asset management. Freight monitoring followed by fleet management occupies nearly two-thirds share of IoT spending in Transportation.The Asia Pacific to dominate the IoT market in 2018
The Asia Pacific, a dynamic group of rapidly developing economies is expected to grow at the highest rate for IoT market with presence of major IT industries is expected to hold the largest market share in forecast years. In 2018, Asia/Pacific Region will spend more than $300 Billion followed by North America at around $200 billion. North America. Europe and the Asia Pacific (APAC) will form three key regions contributing to the global demand of IoT market. Rapid digitization along with technological dependency and further advancements have acted as key drivers for growth of IoT market in North America.About Maximize Market Research
Maximize market research, a global market research firm with dedicated team of specialists and data has carries out extensive research about the key technologies and key market trends. Research Report encompasses the comprehensive segmentation, providing the in-depth analysis of overall industry ecosystem with accurate regional analysis, useful for taking informed strategic decision by the key stakeholders in the industry. Importantly, the report delivers forecasts and share of the market, further giving an insight into the market dynamics, and future opportunities that might exist in the concerned market. The driving forces, as well as considerable restraints and probable market opportunities, have been explained in depth. In addition to this, competitive landscape describing about the strategic growth of the competitors have been taken into consideration for enhancing market know-how of our clients and at the same time explain the market positioning of competitors.Browse the market data Tables and Figures spread through a comprehensive research report and in-depth TOC on “IoT market by Technology (Hardware, Software, Services, Connectivity) by Application (Healthcare, Manufacturing, Smart Cities, Energy, Mobility, Retail, BFSI, Education, Agriculture and Others) by Geography (North America, Europe, Asia Pacific, Latin America, Middle East & Africa – LAMEA)”.Internet of Things Market – Global Industry Analysis and Forecast (2016-2024)Early buyers will receive 10% customization on reports.Contact:
Ms. Dharati Raut
Office No.- 228, 2nd Floor,
B-Wing, Jai Ganesh Vision, Akurdi,
Pune – 411035,
Maharashtra, India.
+91 20 6630 3320

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Basics On Branding In Business

Small and big businesses alike should be aware that developing a brand name is an important element in the formula for success, but what is branding in business?

Branding is a system utilized by advertisers to acquaint a product with customers through associating it with a brand name. Various advertising methods are used to introduce the brand name to consumers, and following this is additional advertising to continue and expand brand recognition. Studies show that branding has a beneficial impact on the success a company experiences.

A report from the Branding Forward Project shows that over 50% of marketing specialists felt that branding was somewhat less important today in light of the prevalence of social media coupled with a heightened sense that advertisers should be more accountable for their claims. All the same, these new factors do not change the fact that companies need to have unique brand names that the consumer can identify with their products and services.

Developing a brand

Branding includes selecting a brand name, creating an advertising plan, then executing that plan. A name that can be recollected simply is the best fit. Brief and sharp names work best. Interestingly, non-English names can generate the strongest brand association and connection to consumers. For instance, consider brand names Google, Expedia, and Flickr.

Your logo should be created by a graphic designer to ensure that it contains elements of good design while conveying an association to your product or service. Your marketing plans must be based around publicizing this brand name. One strategy is to draft a famous figure to represent your brand. This celebrity representative technique has worked well for many companies including significant corporations such as Reebok and Nike.

Of course not everyone has their budgets so if your company is smaller, note that you can still utilize this strategy by finding a lesser celebrity to endorse your company or product. Contact public relations firms in your area to see who they might have available and for how much.

Establishment of trust

Establishing the trust in your brand by your consumer is an important goal of branding campaigns. By launching the Macintosh line, Apple developed a reputation for quality and innovation. They followed this up over the years with the launch of the iPod, iPhone, iPad and their other electronics. By continually releasing quality products with branding strategy that reminded consumers of their innovative approach and inventiveness, Apple developed strong, emotionally connected customers. In fact, you could say that their company engenders more brand loyalty than any other computer brand.

Uniqueness factor

Another reason why developing a brand name is so important is the uniqueness factor. In a marketplace packed with so much competition, a company must find a way to make their products stand out. Beyond developing products that are durable and of superior quality, a business benefits from having a catchy slogan, design, or logo that consumers associate with a high degree of satisfaction.

The signature swoosh on Nike athletic shoes identifies it to its customers as a forward-looking, advanced brand. “Just do it” is the perfect call to action phrase, reinforcing the company’s brand and exhorting customers to make the purchase, then play their sport.

Strategy critical to your marketing plan

In the end, it is clear that branding is a basic component of a sound marketing plan. Developing a marketing plan without taking care of this critical strategy first is a huge mistake. Part of your earliest thinking about your product or service should be to develop a brand name.

Get the branding right, and you will enjoy a powerful ascent in your product or service’s market. Get it wrong and you simply will not stand out from the crowd. Generating that magnetic, sticky appeal with your customer is your goal and you may have to perform some research to determine if your planned campaign achieves that.