The Number 1 Greatest Marketing Tip of All Marketing Tips!

All business owners should be continually searching for marketing tips to better their business. You might have a great system set up, and you know everything there is to know about your industry. This still doesn’t mean your business is going to be a success. It’s sad that is a reality for some business owners because they will never make it. They can get past this by either learning about how to promote or hire someone else to do it.

Out of all the strategies, tricks, and tips to make an effective marketing campaign, there is one thing that stands above the rest. The marketing tip of all marketing tips. Want to know what that is? It’s establishing your business apart from it’s competitors. It’s branding your message. It’s your unique selling proposition or USP.

Your unique selling proposition is exactly what it sounds like. It’s the very reason why people should buy from you and not someone else. What makes you special? What can you offer that every other company in your industry can’t? Why are you so different?

A lot of you are probably saying ‘oh well, we have a low price…‘ or perhaps ‘we provide the best quality…‘. Well I’ve got bad news for you. These things don’t matter to the public anymore. These exact differentiations have been used since the ’70s and buyers have already heard them a thousand times. So, you provide the lowest price…do they sell it at Wal-Mart?….Then, you don’t have a buyer anymore. We all know you can’t beat Wal-Mart’s prices.

You have to really grab the prospects attention with your USP. It has to be different…and I mean really different. The word unique is in the phrase. Be one of a kind. Things like integrity, loyalty, honesty, best service, most quality, longest time in business, and lowest price are all ineffective USPs in today’s market.

This is one of the greatest marketing tips you can hear. Sometimes finding the right USP can be very difficult though. It can take time until you find something absolutely perfect. Once you have it though, you wouldn’t believe how much more business you will get.

Ask yourself these questions to help find your USP:

  1. How is your product/service better or different then your competitors?
  2. What physical or emotional needs does your product/service supply?
  3. What is your ideal buyer (age, gender, demographic, etc) and what do they like?
  4. In what ways does your customer service excel?
  5. What is special about your staff?
  6. What do customers say about you?

These 6 questions will help you focus into the right USP. Once you have your USP created, you need to brand your company around that sentence. Not only do you need to create why you are different, you have to live it. Fulfill the promise you make with your USP and people will know why they should buy from you more then anyone else.

Hire a Property Manager and Save Time, Money and Frustration!

In this post, I am going to explain to you how hiring a property management can help to save the owner more than just the price of the management fee. Let’s say we have a home that rents for $1600/month. As a real estate management organization our average fee locally is 6-10%. Therefore, let’s use 8% of $1600 which is $128/month. For an example our company only charges a flat fee of $75 a month for monthly management, however I’ll show you the way a property manager can help to save above $1200/year by using a professional in the business.Five Concrete Ways in which a Property Management Company Can Save Time and Money for an Owner1. The very first way a management company can save you money is by maximizing rents. These management companies comprehend rental prices and what a tenant would most likely like to pay for a particular unit in a certain area. Property managers in addition have a footing on advertising and featuring. They know all the suitable areas to market and are available promptly to show properties to have them rented for the best conceivable price. On average a property management provider can help to save at the very least $50/month over 12 months which is already $6002. The next method that can help you save money is by means of reducing vacancies. Your average owner will take approximately sixty days to fill a vacancy with respect to the current market not surprisingly. Utilizing a property management company, they average under 1 month. All over again, with an ordinary lease of $1500, the specialist will save you over 12 months $1600 because of this one area.3. The 3 rd area a management company can save you money is by marketing. Real estate managers possess lower prices through internet sites and newspapers. They usually can save no less than $150 during marketing and advertising through 1 year as opposed to an individual owner.4. Your fourth place to save you money is usually as a result of maintenance and repairs. The majority of property management organizations get access to vendors at lower rates. Our organization helps you to save approximately 30% the normal cost for an individual owner. For a typical single family house the cost of maintenance as well as repairs over one year averages around $250-$400 depending on the residence. Some of our more recent properties never have any maintenance in the course of the year, a few of older properties can have more issues throughout the year. Along with a 30% savings this saves the owner $75 to $150 over 1 year. *Our partnership with the regional title company has allowed us to provide our owners with discounted home warranties as well for older houses with estimated approaching repairs.5. The fifth method is through selecting a very good qualified tenant through our screening process techniques. Many property management organizations have fewer than a 1% eviction rate as a result of in depth verification measures that they already have executed. The “bad apples” realize that they can’t successfully pass a management company’s screening process so they will rent through the individual owners and sell them regarding how excellent of a tenant they are going to be even though they don’t have credit history, or no leasing references, as well as no Id, or even a large amount of additional reasons they use. This on its own helps you to save the owner the price of eviction which within our region averages around $1,000, the price of loss rent of about 1 month of $1,600, plus the expense of repairs of approximately $1,500. This thorough screening practice on its own can help to save the owner $4,000!The majority of owners mainly think about the management fee that they’re losing but not concerning these 5 areas which a management company can help to conserve them money. Along with these typical estimates above, a professional management company can help to save the owner more than $6,000 in a year.

The Secret of El Salvador – Terrific Beaches Just Minutes From a Major Airport

If airlift is the key to the second home door, then El Salvador is the best bargain on the street. It may look like a fixer upper because of the country’s history with hurricanes, earthquakes, war and poverty but its main airport – now the hub of all of Central America soon will be hosting more than 2.5 million passengers a year – is 20 minutes from the region’s Costa del Sol and some of the finest beaches on the West Coast. If there is one single amenity that drives second half traffic it is waterfront property and El Salvador has 200 miles of Pacific Ocean coastline that few North Americans have ever seen, let alone researched for a real estate purchase.

El Salvador, from the Spanish word “The Savior”, is bordered by Guatemala on the west, by Honduras at the north, by Nicaragua and the Gulf of Fonseca on the East, and by the Pacific Ocean on the South. It is the smallest country in Central America, and has the highest density of population in the region and has the second largest U.S. Embassy in the world. The distance between San Salvador and neighbor capital cities of Guatemala, Honduras and Nicaragua is about the same (4-hour drive). Approximately 70 percent of the regional commerce is concentrated in these four countries.

TACA International Airlines, owned by a Salvadorian family, operates about 65 percent of all the traffic in and out of the El Salvador International Airport also known as Comalapa International Airport. TACA, which is expanding its hub in El Salvador, provides non-stop service to San Salvador from Toronto, New York, Washington, D.C., Miami, Los Angeles and Chicago and recently purchased a string of regional carriers that will provide additional flights within Central America and the Caribbean. Delta (Atlanta), United, Continental (Houston) and American also provide direct flights to the country’s capital city.

Compared to U.S. coastal communities, homes in El Salvador are an absolute bargain. For example, Joan Rich Mantecón, a San Francisco Bay-area Realtor who specializes in international second homes (www.internationaldwellings.com), had listed for sale a five-bedroom, three-bathroom home on the beach at Playa San Diego, south of La Libertad, in May, 2007. This fully air-conditioned house had been painted inside and out in 2004, had two swimming pools and Jacuzzi, a five-room servant-renter quarters, large gazebo for hammocks, outdoor BBQ and enough room to park five cars in the backyard. This property is 20 minutes away from the airport and also 20 minutes away from Santa Tecla where there is a Costco and various malls. There’s a seafood restaurant on the beach only steps away and the home’s caretakers live across the street. Price? $325,000.