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Special Training For Brain Development Of Kids

Many researchers have proven the fact that functioning of brain cells of infants is twice active as adult’s brain. Neurons are the brain cells that connect together and power of neuron have the potential of a PC. Connectivity of neurons decides the smartness or intelligence of individuals. In human, brain development and the learning ability of an individual is 50% in the first four years of age. The nerves of individuals are reduced as they grow up and this is why the 1000 trillion nerves present in an 8 months baby are reduced to 500 trillion as it grows up. A child that has given more opportunities to explore will be much smart.

A majority of children, more than 90% of them use their left brain, but the imperative fact to remember is the right brain must also be utilized. Education system present in almost all the schools is designed to develop or use the left brain. Right brain is never the less significant because it is responsible for creativity, arts, feeling, imagination, visualizing, daydreaming, rhythm, holistic thinking and many others. Hence it is equally important to develop both side of brain. It is also most important to take steps to keep both the brain much active, by keeping them to perform analytically on an equal basis. It is the responsibility of parents to give activities to their children that ensures the involvement of both brain. If both brain used by children it is probable to enhance their learning power and they can also increase their brain power. If brain development programs are offered to children they can make most of the program and develop their skills to give work to both side of brain and remains high in intelligence level. Development of brain in human beings is based on the degree of how much it is used. If it is left unused there are more probabilities for individuals to lose as brain works on the basis of use it or lose it.

To ensure the progressive brain development in children, it is the role of parents to introduce their children with a reputable brain development program. Most of the experts suggest step by step educational program to the children which is systemic and efficient. Nowadays it is very simple to find out a lot of schools which not only gives importance to academic program, but they also boost the creativity of children through their extracurricular activities. It is probable to search internet and get hold of relevant schools that present with a variety of activities to stimulate the brain and encourage the development of children. A total development program to stimulate mental activity of children is also found out in the online sites and parents can try out these activities with their children while they are at home. Getting education from a school that implements total development program is much beneficial. Search for such schools and secure admission to enhance the future of the children and boosts in brain development.

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How to Create a Successful Marketing Video For Your Business

When it comes to creating videos for a small business, I typically find there are a couple of common thoughts going through the minds of most company owners.

1) Is video marketing really going to produce the results I want for my business?

2) How much time and money am I going to have to invest into creating a marketing video?

These are both very good questions and before getting into something like video marketing, you as a business owner should have a thorough understanding of exactly what you are going to get out of the process.

These uncertainties also boil down to a series of sub-questions. For instance:

  • How much money is this going to cost me?
  • Will I have to appear on camera?
  • How do I know I’m not getting ripped off?
  • How much time will this take and how much of my day is going to be interrupted?
  • Will anybody actually watch my marketing video?

With all of this in mind, it’s no wonder that just about anybody would have to think twice before deciding to go forth with something as uncertain as video marketing! What it also means is that you should be as informed as possible about the video production process and know what competencies to look for when hiring a video marketer.

Here are a few things to consider.

First, successful video marketing is about a lot more than just putting together a nice flashy final product. In fact, having something that looks nice and flashy shouldn’t even be one of your primary concerns. Yes, having a professional looking final product is important but there are certainly other things you should be more concerned about. After all, if you have the absolute best looking video in the world but nobody watches it past the first ten seconds, how much value is it really delivering?

An excellent marketing video follows this process:

1) The video marketer(s) learn everything they can about your company.
2) The highly engaging script for the video is written.
3) The actual marketing video is created using visuals, voice-overs, animations and/or live footage.

Here is a summary of the process.

Learning about your business
In order to be effective, the video marketer must learn as much as they can about your business. Starting with questions like, who will the video actually be selling to? Who makes up your target market? What terminology does this demographic understand? The video script must be written in a way so that it speaks directly to these prospective customers.

Next, the video marketer must learn about your business entirely. What makes you unique? What problems do your customers come to you with? How do help them?

In order for the marketing video to be effective, it must be relevant to you and your company. This valuable information can only be obtained through in-person or phone meetings. Simply filling out a questionnaire cannot provide the video marketer with enough information to do a good job.

Writing your video script
Next, before any filming, animations or other work is done – the most important part of your video has to be created.

The sales script.

And yes that’s right – not just ‘the video script’. This highly engaging script must be designed to do two things specifically.

  • Grab the viewers attention and hold it for the duration of the video.
  • Convince them to take some sort of action after watching the video.

    • One without the other simply isn’t good enough. This is where many marketing videos fall apart and where business owners start to wonder if investing their time and money into a marketing video really was a good idea, because their video is not achieving either of these.

    Make sure your video marketer knows how to do both of these things when inquiring about script writing.

    Producing your marketing video
    Finally, after a satisfactory script is agreed upon by both parties, your marketing video can start being created. The great thing about technology in today’s age is that your entire video can be created without a camera ever having to be pointed in yours, or anyone’s direction.

    In fact, your entire marketing video can be created using screen capture software such as Camtasia with the image part of the video being nothing more than a colourful PowerPoint or Keynote presentation.

    Of course, your video can also be a combination of this and live footage.

    Overall, as long as you follow these three things, your marketing video is much more likely to be successful. The most important item to remember, is that you do not want your video to be a commercial all about you and your company. Make it about your customer instead. After all, they are coming to you because they want help solving their own problems. So let them know exactly how that is going to happen.

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    Why Branding Is Most Is Important In Building A Business

    Branding is one of the most important part of starting a new business. Creating a unique branding for the business will enhance and support the marketing strategy. A company or business can create a huge difference in the minds of its prospects and audience by creating a powerful branding for it. Branding can be explained as the overall image of the brand including its logo, graphics, promotional materials and customer service. Powerful positioning will capture the interest and attention of wide audience and mass interest.

    When creating a branding there are lot of factors that needs to be kept in mind like the company’s image and promise towards the customers. This stands for the company and its products with its promises which in turn build up trust and loyalty among its clients and public. The major part of a marketing strategy is creating an impact on the audience and creates a memorable existence in their mind for the company and its business.

    A branding can be successful only if the branding is done with the target audience in mind as well as their culture and understanding of the concept. It should complement the marketing plans so that it will help return in more sales and profit. It should have a main purpose in promotional and marketing requirements. The branding is very important part of the business and a lot of care has to be put in during the initial period when creating the branding and later in maintaining its position and image in the market. Positioning the brand in the market is important and can be done only though effective branding.

    When the audience watches your brand through the promotional materials like flyers, brochures, advertisements the branding gives them an idea, impression and image of your business or the company. The more the branding quality is the more trust and likely it is to be trusted as an established or powerful brand. When using branding in promotional mediums like social networking websites, company websites, leaflets and business collaterals the branding is communicated very evidently and thus establishes its position in the market.

    The logo stands for the structure of your business and its nature. The customers should feel the branding through the service or product provided by the company which is why it is said that a good branding is not just graphics experience for the audience but actual service and product experience. A good branding can help a company in promoting its services or products only if it can compliment a good service from the company.