The Secret of El Salvador – Terrific Beaches Just Minutes From a Major Airport

If airlift is the key to the second home door, then El Salvador is the best bargain on the street. It may look like a fixer upper because of the country’s history with hurricanes, earthquakes, war and poverty but its main airport – now the hub of all of Central America soon will be hosting more than 2.5 million passengers a year – is 20 minutes from the region’s Costa del Sol and some of the finest beaches on the West Coast. If there is one single amenity that drives second half traffic it is waterfront property and El Salvador has 200 miles of Pacific Ocean coastline that few North Americans have ever seen, let alone researched for a real estate purchase.

El Salvador, from the Spanish word “The Savior”, is bordered by Guatemala on the west, by Honduras at the north, by Nicaragua and the Gulf of Fonseca on the East, and by the Pacific Ocean on the South. It is the smallest country in Central America, and has the highest density of population in the region and has the second largest U.S. Embassy in the world. The distance between San Salvador and neighbor capital cities of Guatemala, Honduras and Nicaragua is about the same (4-hour drive). Approximately 70 percent of the regional commerce is concentrated in these four countries.

TACA International Airlines, owned by a Salvadorian family, operates about 65 percent of all the traffic in and out of the El Salvador International Airport also known as Comalapa International Airport. TACA, which is expanding its hub in El Salvador, provides non-stop service to San Salvador from Toronto, New York, Washington, D.C., Miami, Los Angeles and Chicago and recently purchased a string of regional carriers that will provide additional flights within Central America and the Caribbean. Delta (Atlanta), United, Continental (Houston) and American also provide direct flights to the country’s capital city.

Compared to U.S. coastal communities, homes in El Salvador are an absolute bargain. For example, Joan Rich Mantecón, a San Francisco Bay-area Realtor who specializes in international second homes (www.internationaldwellings.com), had listed for sale a five-bedroom, three-bathroom home on the beach at Playa San Diego, south of La Libertad, in May, 2007. This fully air-conditioned house had been painted inside and out in 2004, had two swimming pools and Jacuzzi, a five-room servant-renter quarters, large gazebo for hammocks, outdoor BBQ and enough room to park five cars in the backyard. This property is 20 minutes away from the airport and also 20 minutes away from Santa Tecla where there is a Costco and various malls. There’s a seafood restaurant on the beach only steps away and the home’s caretakers live across the street. Price? $325,000.

Tax planning for small business owners

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Basics On Branding In Business

Small and big businesses alike should be aware that developing a brand name is an important element in the formula for success, but what is branding in business?

Branding is a system utilized by advertisers to acquaint a product with customers through associating it with a brand name. Various advertising methods are used to introduce the brand name to consumers, and following this is additional advertising to continue and expand brand recognition. Studies show that branding has a beneficial impact on the success a company experiences.

A report from the Branding Forward Project shows that over 50% of marketing specialists felt that branding was somewhat less important today in light of the prevalence of social media coupled with a heightened sense that advertisers should be more accountable for their claims. All the same, these new factors do not change the fact that companies need to have unique brand names that the consumer can identify with their products and services.

Developing a brand

Branding includes selecting a brand name, creating an advertising plan, then executing that plan. A name that can be recollected simply is the best fit. Brief and sharp names work best. Interestingly, non-English names can generate the strongest brand association and connection to consumers. For instance, consider brand names Google, Expedia, and Flickr.

Your logo should be created by a graphic designer to ensure that it contains elements of good design while conveying an association to your product or service. Your marketing plans must be based around publicizing this brand name. One strategy is to draft a famous figure to represent your brand. This celebrity representative technique has worked well for many companies including significant corporations such as Reebok and Nike.

Of course not everyone has their budgets so if your company is smaller, note that you can still utilize this strategy by finding a lesser celebrity to endorse your company or product. Contact public relations firms in your area to see who they might have available and for how much.

Establishment of trust

Establishing the trust in your brand by your consumer is an important goal of branding campaigns. By launching the Macintosh line, Apple developed a reputation for quality and innovation. They followed this up over the years with the launch of the iPod, iPhone, iPad and their other electronics. By continually releasing quality products with branding strategy that reminded consumers of their innovative approach and inventiveness, Apple developed strong, emotionally connected customers. In fact, you could say that their company engenders more brand loyalty than any other computer brand.

Uniqueness factor

Another reason why developing a brand name is so important is the uniqueness factor. In a marketplace packed with so much competition, a company must find a way to make their products stand out. Beyond developing products that are durable and of superior quality, a business benefits from having a catchy slogan, design, or logo that consumers associate with a high degree of satisfaction.

The signature swoosh on Nike athletic shoes identifies it to its customers as a forward-looking, advanced brand. “Just do it” is the perfect call to action phrase, reinforcing the company’s brand and exhorting customers to make the purchase, then play their sport.

Strategy critical to your marketing plan

In the end, it is clear that branding is a basic component of a sound marketing plan. Developing a marketing plan without taking care of this critical strategy first is a huge mistake. Part of your earliest thinking about your product or service should be to develop a brand name.

Get the branding right, and you will enjoy a powerful ascent in your product or service’s market. Get it wrong and you simply will not stand out from the crowd. Generating that magnetic, sticky appeal with your customer is your goal and you may have to perform some research to determine if your planned campaign achieves that.