With Counterfeiting on the Rise, Brand Security Plays a Vital Role to Both Large and Small Brands

According to the Counterfeiting Intelligence Bureau of the International Chamber of Commerce®, counterfeiting is one of the fastest growing economic crimes of modern time. Once a cottage industry, counterfeiting has become a sophisticated network of organized crime, accounting for 5 to 7 percent of world trade, worth an estimated $600 billion a year.

Until relatively recently, the black and grey market economies did not pose a significant threat to brand owners. The black market operates illegally outside government-sanctioned channels with the buying and selling of goods and services, while commodities in the grey market are distributed legally, but through channels that are unauthorized by the original manufacturer-commonly referred to as diversion. Customers who would frequently shop in one of these two markets now have the ability to browse the Internet for the same products, posing an even deeper threat to a brand’s reputation and integrity, impacting the world’s biggest brands and smaller brands alike.

With the growth of global brands and the Internet, brand owners face threats from counterfeiters and brand pirates who are attempting to generate large profits by illegally producing credible look-a-like products to sell at deeply discounted prices. Brand owners are being forced to take a closer look at their supply chains and police the whereabouts and authenticity of their products at all times.

In the past, such luxury and high-end goods as designer clothes and accessories, spirits and perfumes, were most likely to be counterfeited. However, times have changed with technological advancements in digital imaging, cameras, scanners, artwork software, color and inkjet printers, aiding counterfeiters and brand pirates to generate a profit from any branded item-pharmaceuticals, electronics, software, cigarettes, hardware and food items like baby formula. Even automobile and aircraft parts are being counterfeited. It has been reported that the majority of counterfeited goods are coming from China, North Korea, Taiwan, India, Russia and parts of Africa.

Pharmaceutical counterfeiting has led to extreme outcomes, including consumer fatalities, which illustrates the importance of brand security. The Food and Drug Administration saw an 800 percent increase in the number of new pharmaceutical counterfeit cases between 2000 and 2006. According to The Lancet*, the world’s leading general medical journal, counterfeit pharmaceuticals will generate $75 billion in revenues in 2011, a 92-percent increase from 2005.

Taking a Defensive Stand
Diversion, pirating and counterfeiting not only have a negative impact on the revenues and profitability of legitimate companies, but they also impact the credibility and reputation of a brand. Counter measures against these practices must be taken throughout the supply chain-from the brand owner, supplier and distributor to the wholesaler, retailer and ultimately, the consumer.

It’s crucial that brand owners stay attuned to brand security in today’s market and become familiar with the array of available anti-counterfeiting solutions. Ignoring the importance of brand security is not an option, because once the damage is done, the cost to repair it can be far in excess of what it would have cost to prevent it from happening in the first place.

To ensure their customers only receive the highest quality and safest products, brand owners have a broad range of anti-counterfeiting solutions at their disposal to protect their brand positioning and brand promise.

It’s recommended that brand owners ask themselves the following questions before implementing a brand protection strategy:

1. What level of security-low, medium or high-do we want to build into our packaging design?
2. Do we want to check for counterfeiting at the shelf or at the warehouse? Do we want our customers to be able to check for counterfeiting at the point-of-purchase by using a visible authentication feature?
3. How much do we want to invest in brand security?
4. How are we going to ensure consistency of our brand security on a global level?

Pressure-sensitive technology is versatile. It enables intricate designs and complex die-cuts, creating labels that jump from the shelf. But even more so, the array of materials, when combined with special printing techniques, can become a metaphor for the product itself.

Layered Protection
With threats to brand security rapidly growing, the need to differentiate fake products from genuine ones is increasing, as well as the need for more advanced authentication technologies that thwart counterfeiters. However, it’s important that brand owners understand that even the most sophisticated anti-counterfeiting solutions on their own cannot prevent counterfeiting 100 percent, but can signal an alert when a threat exists and thereby encourage action to be taken.

In recent years, anti-counterfeiting measures have become increasingly complex and bolstered by the installment of different layers of security. Many of today’s technologies are used in conjunction with other security features that work in concert to heighten the overall level of protection. For example, a low-level of anti-counterfeit technology that is visible to the consumer is combined with a high-level security feature containing a covert or forensic technology. The more layers of security a brand owner applies, the more difficult it becomes for their brand to fall victim to counterfeiting, pirating or diversion.

The most common anti-counterfeiting technologies employed by brand owners include:

1. Overt technology: This level of protection is visible to the naked eye, and allows the brand to be authenticated without the need of a special inspection tool. Overt technology offers only basic protection against counterfeiting, whereby:

a. Devices can include, but are not limited to:

i. Customized security papers-watermarks, paper color or visible fibers embedded in the paper.
ii. Security threads-threads are embedded in the paper and are made of a film, making a label hard to copy.
iii. Two- or three-dimensional holograms-standard holograms are used mainly for decorative purposes, but customized holograms can be powerful tools in security applications.
iv. Tamper-evident films, paper and voids-destructible/frangible films, papers and void materials show destruction upon tampering. Void labels leave a customized “VOID” alpha numeric or geometrical-shape message on the substrate when the label is removed.

2. Covert technology: The security device is not visible to the naked eye, but can be detected by a low-cost inspection tool, such as an UV light, magnifying glass or plastic film overlay. The type of tool depends on the specific protection technology used. Covert technology is an advanced level of protection with hard-to-copy security features and some level of personalization:

a. Devices can include, but are not limited to:

i. Customized security papers-UV luminescent fibers embedded in the paper, chemical protection or verification with a special reactant pen.
ii. Non-visible security threads. Customized security threads can contain ultraviolet (UV) reflection and microprints.
iii. UV prints-various colors and designs can be printed in the laminate of a facestock or liner. Standard and customized UV prints are available.
iv. Infrared (IR) taggants-can be applied randomly in the paper, a self-adhesive laminate or in a custom spectrum that works as a unique signature. IR readers can be tailored to match the custom spectrum, giving off a signal when the right taggant percentages are detected. Uniquely encoded, IR taggants are virtually impossible to duplicate.
v. Inorganic taggants-can be added to inks, coatings, varnishes, adhesives, plastics, etc. Authenticity is confirmed using a special reader that gives off signals when a particular taggant is detected.

3. Forensic technology: These security devices are not visible to the naked eye, are hidden within the product and require laboratory analysis for authentication. Forensic technology is the highest level of protection from unique and personalized security features:

a. Devices can include, but are not limited to:

i. DNA taggants-microscopic or nano materials that are uniquely encoded for a brand. Provides a forensic chain of evidence that is trusted by police and recognized by courts globally. Large botanical DNA is acquired and then segmented, shuffled and reassembled to form a unique secure signature DNA marker that becomes patented technology. DNA taggants cannot be counterfeited, digitally copied, scanned or re-engineered.

To effectively deploy one of these technologies requires close collaboration between the brand owner and technology supplier.

Brand security is an investment that directly impacts the bottom-line for a consumer packaged goods company. It does this by protecting the brand from counterfeiting and diversion. And it also protects the brand owner from potential liabilities should a counterfeit product result in a consumer injury. Due diligence to protect your brand is a vital strategy that cannot be overlooked.

Internet of Things Market

IoT Market is having an inevitable impact on consumers and businesses alike consequently changing the appearance of the global economy in the upcoming future. Accordingly, 30 Billion devices are to be connected to the internet by 2020. An efficient IoT market to manage such high device volumes, diversity and geographies is the need of the time. Today, nearly 96% of global businesses consider IoT important to better monitor and control physical assets.Innovation and disruption prospects, Cross-industrial applications, growing customer expectations and enhanced efficiency are the major driving forces fuelling the global IoT market globally. However, privacy and security Issues, Inadequate financial resources, interoperability issues, Standardization issues and Government Policies are the few hindrances in the way of this flourishing technology.Report segments IoT Market by Technology, Application and Regions, providing the comprehensive analysis of ecosystem of the industry, which will be useful to make the informed strategic decision to the stakeholders in the industryAmong Technology segments, Hardware is expected to grow at the highest CAGR
Hardware domain will be the largest technology category currently. Nearly $250 billion investment towards modules and sensors along with some spending on infrastructure and security have propelled the growth in this sector. In terms of growth, the hardware segment will be followed by services, software and connectivity, in the same order.Healthcare sector is the leading end-user industry segment during the forecast period
Amongst the industries, Healthcare, Manufacturing, Transportation, and Utilities are the torch-bearers in spending most on IoT solutions. IoT spending among manufacturers will be intensively targeted towards solutions supporting manufacturing operations and production asset management. Freight monitoring followed by fleet management occupies nearly two-thirds share of IoT spending in Transportation.The Asia Pacific to dominate the IoT market in 2018
The Asia Pacific, a dynamic group of rapidly developing economies is expected to grow at the highest rate for IoT market with presence of major IT industries is expected to hold the largest market share in forecast years. In 2018, Asia/Pacific Region will spend more than $300 Billion followed by North America at around $200 billion. North America. Europe and the Asia Pacific (APAC) will form three key regions contributing to the global demand of IoT market. Rapid digitization along with technological dependency and further advancements have acted as key drivers for growth of IoT market in North America.About Maximize Market Research
Maximize market research, a global market research firm with dedicated team of specialists and data has carries out extensive research about the key technologies and key market trends. Research Report encompasses the comprehensive segmentation, providing the in-depth analysis of overall industry ecosystem with accurate regional analysis, useful for taking informed strategic decision by the key stakeholders in the industry. Importantly, the report delivers forecasts and share of the market, further giving an insight into the market dynamics, and future opportunities that might exist in the concerned market. The driving forces, as well as considerable restraints and probable market opportunities, have been explained in depth. In addition to this, competitive landscape describing about the strategic growth of the competitors have been taken into consideration for enhancing market know-how of our clients and at the same time explain the market positioning of competitors.Browse the market data Tables and Figures spread through a comprehensive research report and in-depth TOC on “IoT market by Technology (Hardware, Software, Services, Connectivity) by Application (Healthcare, Manufacturing, Smart Cities, Energy, Mobility, Retail, BFSI, Education, Agriculture and Others) by Geography (North America, Europe, Asia Pacific, Latin America, Middle East & Africa – LAMEA)”.Internet of Things Market – Global Industry Analysis and Forecast (2016-2024)Early buyers will receive 10% customization on reports.Contact:
Ms. Dharati Raut
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B-Wing, Jai Ganesh Vision, Akurdi,
Pune – 411035,
Maharashtra, India.
+91 20 6630 3320

A Closer Look at The Education in India

The Indian Education System is one of the oldest systems of the world. Even before the number and alphabet systems, Gurus or sages used to impart knowledge orally to their Shishyas or students. This information was passed on from one generation to the other in many varied forms, from folk tales to various physical activities and tasks. The Indian education system was rich and highly respected in its form so much so that the students used to rank their Gurus even above their parents. Later on, manuscripts and teachings were written on palm leaves, temple walls and later, on paper. The teacher-student was considered very pious and even poor students used to offer their teacher some form of contribution, be it in the form of money, fruits or even pledges.

Today, the Indian education has taken on a completely different form. With the rise of modern, globalised India, education in India has raced forward with huge and successful leaps. For those who can afford good quality education, there are hardly any hurdles in their paths. But even for the poor and lesser fortunate strata of the society, the government has launched various policies and initiatives. In order to promote free education among poor children till the age of 14 years, the government has banned child labor and fervently launches various schemes like the Sarva Shiksha Abhiyaan (SSA) to entice more and more children to take up books. Apart from these schemes, the youth of India is waking up to its responsibilities and carrying out various individual, non-profit activities to impart knowledge to these children. And not just children, even the elderly and the women are coming forward and becoming an active part of these initiatives.

The youth of today rising India has played a major role in bringing about this change. Education initiatives like the “Each One, Teach One” program encourage young people of urban India to come forward and teach children from the deprived areas of the society. Moreover, professionals from established universities and schools are called in to support vocational training programs. To promote secondary level education and to make these children aware of its importance, the SSA has been further extended into Madhyamik Shiksha Abhiyaan. It is because of the youth of our country, equipped with global level education and the support of strong governing policies that the Indian education system has attained new heights. The country constitution states the Right to Education as a very fundamental one and makes it compulsory for every child to be educated till the senior secondary level.

The higher education of India is the third largest in the world after China and the USA and is equipped with better infrastructure and highly qualified and eminent teachers. The University Grants Commission is the highest governing body at the tertiary level and works along with government to promote and regulate various universities. In the year 2009, it was noted that India has 20 central universities, 215 state universities, 100 deemed universities, apart from many other colleges. With all these provisions, the country’s education system is sure to soar high.

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